Corporate Identity / Logo
Potomak
A brand identity was created to reflect and communicate the company's expansive philosophy and vision, akin to the vastness of space, through logo and visuals.
Year
2018
Client
Potomak co.,ltd.
Direction
Corporate Identity / Logo
Product Duration
3 months
Mission
A logo designed for Potomak’s branding project. As the company expanded rapidly, diversifying its products and services, a new logo became essential. It needed to embody the philosophy—"SMILE, VARIETY, CREATIVE, and ENJOY"—while maintaining the simplicity of the holding company’s logo.
Design
The Potomac, a mythical creature that devours nightmares and creates good dreams, originates from Jean Cocteau’s work. Inspired by this, Potomak’s CEO adopted the name. A new monster was envisioned—drifting through space, consuming old planets, and forming new ones. The whale, with its graceful movement, served as a reference, mirroring the elegance of astronauts in space.
