Branding / Package Design
Nijiri
A playful and urban brand identity for a Japanese tea startup, seamlessly blending the vibrant energy of LA’s street culture with the fresh, bold spirit of the brand.
Year
2023
Client
Bringer club.inc
Direction
Corporate Identity / Logo
Product Duration
3 months
MISSION
The design of the brand identity for a launch in LA, aimed at differentiating the brand from the numerous tea brands available. To achieve this, the identity incorporates the playful and urban spirit of the owner, creating a design that appeals to both LA and Japanese audiences. A compelling identity was proposed to resonate with users in both regions.
CONCEPT
To convey playfulness and an urban vibe, the key visual was created using the "Knolling" technique. Curved tea leaves were carefully arranged and paired with a vibrant color palette, resulting in a dynamic and memorable identity. The design avoids being overly mature, appealing to the young, street-culture-loving target audience.
